Sugar Cookie is about making things easier.
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Tuned for the working artist, I offer digital and organizational services that simplify the business-y side of making art.
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My goal is to free up your time so you can bring more art into the world. :)
Services
Site Builds &/or Upkeep
Whether you have a website that needs a little (or a lot of) love, or you need one started from scratch, Sugar Cookie makes it happen.
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The process is highly collaborative while being hands-off enough to keep your time free for making. Sites are built through platforms like Wix or SquareSpace to minimize or totally eliminate the need for coding. Builds are created to align with your unique vision, and then simplified to make the final result easy enough to update and manage all on your own. Though I'm always happy to help if you need it. :)
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Digital Housekeeping
An essential (but often overlooked) part of keeping your time free is having your digital filing cabinet in good order. Provenance records, finances, the whereabouts of your art (is that in storage, on display, or did you send that home with your sister?), color studies, glaze formulas, etc. There's a lot of documentation that goes into being a working artist.
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Sugar Cookie helps get things organized. Spreadsheets, databases, file naming, tagging, etc., it's all on the menu.
Small Biz Support
Maybe you're throwing open the shop doors for the very first time. Maybe you've been at this for a few years and things are growing! Whether you're a traditional shop, a pop-up, online-only, a maker selling DTC &/or wholesale, &/or all of the above, there's no denying it's a thrilling time, but wow—there's a lot of parts to think about.
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Sugar Cookie can help build sustainable systems, organize products, groom an easy-to-manage POS system, train employees, etc. to create the behind-the-scenes consistency and rhythm that'll carry your biz forward with as minimal friction as possible. :)
Marketing & Outreach
Whether you're too busy to promote or not sure where to start, Sugar Cookie can help you make marketing magic.
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From brand design and copywriting to CRMs and templates, it's doable. I can help you write newsletters, promote your work or biz through digital marketing channels, reach out to potential stockists, and manage wholesaler & customer comms. This support can be a one-time project where we collaborate to build templates and a cohesive representation of your brand in the digital ecosystem that you can manage on your own. Or it can be ongoing. :)